CITIC Press is a major provider of integrated cultural content and associated services in mainland China. The company is mainly engaged in book publication and distribution, digital and intelligent services and operation of urban cultural spaces.
In 2024, CITIC Press maintained its position as the leading publisher in China’s retail market for general books, dominating the business management, self-help psychology, and biography genres. In the “Most Academically Influential Publishers (2014–2023)” list by China National Knowledge Infrastructure (CNKI), CITIC Press ranked first in economics and fifth in history, achieving a breakthrough in academic influence.
Business highlights
Advancing with a strategic focus on animation and comic creative industries. CITIC Press secured book publishing collaborations with blockbusters “Black Myth: Wukong” and “Ne Zha 2”, both set for release in 2025. Additionally, the company launched the new ACG brand GOOOODS, focusing on both anime game adaptations and themed experiences.
Building a children’s reading service system. Hinged on the publications of CITIC Children’s Books, CITIC Press is developing a multidimensional reading service system, which offers a series of levelled readers across three age groups and six themes. Over the year, the company organised more than 30,000 “Illuminating Book Clubs”.
Leveraging AI to empower smart publishing. CITIC Press hosted the “CITIC Publishing Digital Intelligence Strategy Launch Conference” and launched the Digital Intelligence Publishing Industry Ecosystem Alliance. The digital intelligence publishing platform seeks to transform the entire publishing process through artificial intelligence, targeting 17 different book publishing scenarios and developing 122 AI assistant applications. The company achieved significant progress in areas such as AI one-click image generation, AI digital humans and voice cloning and AI-generated marketing copy, improving efficiency by over 50%.
Enhancing CITIC Books’ operational capabilities. CITIC Books further enhanced its capabilities in content planning, product selection and supply chain management. It also established a new media matrix, accumulating over 100 million views. Additionally, the company successfully curated the exhibition “To Curiosity: DK’s 50th Anniversary Natural History Encyclopedia Exhibition”, marking the company’s global debut.
Strengthening brand influence. CITIC Press won a total of 497 book awards throughout the year and achieved 392 copyrights. The company has co-hosted the ESG Global Leaders Conference for four consecutive years since 2020 and successfully organised the 2024 Land-Sea Economic Forum.
Mass publishing
Production efficiency of finance and social science publications increased by 25% and 17% respectively.
Newly developed animation production grew by more than 25%.
Cultural spaces
CITIC Books grew 7% in sales per unit square at its stores.
The gross merchandise volume of digital commerce recorded grew 30%.
Business highlights
Advancing with a strategic focus on animation and comic creative industries. CITIC Press secured book publishing collaborations with blockbusters “Black Myth: Wukong” and “Ne Zha 2”, both set for release in 2025. Additionally, the company launched the new ACG brand GOOOODS, focusing on both anime game adaptations and themed experiences.
Building a children’s reading service system. Hinged on the publications of CITIC Children’s Books, CITIC Press is developing a multidimensional reading service system, which offers a series of levelled readers across three age groups and six themes. Over the year, the company organised more than 30,000 “Illuminating Book Clubs”.
Leveraging AI to empower smart publishing. CITIC Press hosted the “CITIC Publishing Digital Intelligence Strategy Launch Conference” and launched the Digital Intelligence Publishing Industry Ecosystem Alliance. The digital intelligence publishing platform seeks to transform the entire publishing process through artificial intelligence, targeting 17 different book publishing scenarios and developing 122 AI assistant applications. The company achieved significant progress in areas such as AI one-click image generation, AI digital humans and voice cloning and AI-generated marketing copy, improving efficiency by over 50%.
Enhancing CITIC Books’ operational capabilities. CITIC Books further enhanced its capabilities in content planning, product selection and supply chain management. It also established a new media matrix, accumulating over 100 million views. Additionally, the company successfully curated the exhibition “To Curiosity: DK’s 50th Anniversary Natural History Encyclopedia Exhibition”, marking the company’s global debut.
Strengthening brand influence. CITIC Press won a total of 497 book awards throughout the year and achieved 392 copyrights. The company has co-hosted the ESG Global Leaders Conference for four consecutive years since 2020 and successfully organised the 2024 Land-Sea Economic Forum.