CITIC Press primarily engages in book publishing and distribution, digital intelligence services and urban cultural space operations. Its publishing scope covers major book categories such as thematic academics, economics and management, children’s literature, fiction, comics and animation, biographies, popular science, lifestyle and art.
In 2025, CITIC Press adhered to the philosophy of value-driven publishing, maintaining the top market share in the book retail market among individual publishing houses. New business segments, including film-game-manga IP book product lines and IP licensed products, achieved breakthrough development. CITIC Press accelerated its digital intelligence transformation, further solidifying its core advantages in value proposition design and price system management.
Outstanding performance in specialised categories. The market shares for economics and management, biography and art books ranked first in the industry; natural science books ranked second; and children’s books ranked third. CITIC Press launched numerous best-selling new books, such as Investment Opportunities from a Global Perspective, The Way: Duan Yongping’s Investment Q&A, 2049: Possibilities of the Next 10,000 Days, Let There Be Light, The Fairytale of All Things and Thinking Across a Thousand Years: Ancient China in 115 Cultural Relics. As at the end of 2025, CITIC Press had nearly 50 book titles with cumulative sales exceeding one million copies. The newly incubated film, gaming, and manga IP publishing line focuses on anime, comics, games and novels culture and IP derivatives, with notable titles including the Ne Zha series and the official art book for Black Myth: Wukong. Through innovative storytelling, CITIC Press revitalised the value of traditional mythological IPs with its market share rising to first place in this sub-category. Using GOOOODS as a brand to expand into IP derivative new retail, CITIC Press built a full-industry-chain operation system for IP derivatives by licensing popular IPs, sourcing products and self-developing in-house multi-category merchandise, alongside integrating diverse online and offline channels.
AI empowerment across the publishing process. CITIC Press’s proprietary “Kuafu AI” digital intelligence publishing platform covers the entire process of publishing, production and promotion. It has built 122 AI assistant applications for 17 publishing types, helping to increase the error detection rate of translation and review processes by 15 percentage points. The generation time for marketing copy was shortened from three to five days to ten minutes and video production efficiency increased by five to ten times. The platform was designated a “Key Project of the 2025 Publishing Convergence Development Programme” by the National Press and Publication Administration. CITIC Press also developed an AI-powered book agent product, building a traceable, cross-disciplinary and evolutionary knowledge service system.
Accelerating the IP globalisation. CITIC Press participated in important cultural and academic platforms in several Belt and Road countries. Its traditional cultural IP books, such as Wukong, Ne Zha and White Snake, garnered high recognition from overseas readers, achieving a multi-dimensional leap from copyright export to content dissemination, brand building and international cultural exchange. It successfully hosted high-end events such as the International Partner Exchange Conference and the Land-Sea Economic Forum, actively promoting China’s development path, practices and theories. These efforts enriched the connotation of mutual learning among world civilisations and effectively enhanced the international recognition and communication influence of Chinese civilisation.
Promoting the nationwide reading campaign. Branded as “CITIC Books”, the urban cultural space operations of CITIC Press serve as core touchpoints to foster a nationwide reading culture. It strengthened the positioning and expansion strategies for different store formats. Business complex stores were dedicated to exploring service opportunities among enterprises in business districts; airport stores functioned as key showcases for brand presence; community stores capitalised on policy opportunities promoting nationwide reading initiatives by actively pursuing collaborations with local governments and enterprises.
Outstanding performance in specialised categories. The market shares for economics and management, biography and art books ranked first in the industry; natural science books ranked second; and children’s books ranked third. CITIC Press launched numerous best-selling new books, such as Investment Opportunities from a Global Perspective, The Way: Duan Yongping’s Investment Q&A, 2049: Possibilities of the Next 10,000 Days, Let There Be Light, The Fairytale of All Things and Thinking Across a Thousand Years: Ancient China in 115 Cultural Relics. As at the end of 2025, CITIC Press had nearly 50 book titles with cumulative sales exceeding one million copies. The newly incubated film, gaming, and manga IP publishing line focuses on anime, comics, games and novels culture and IP derivatives, with notable titles including the Ne Zha series and the official art book for Black Myth: Wukong. Through innovative storytelling, CITIC Press revitalised the value of traditional mythological IPs with its market share rising to first place in this sub-category. Using GOOOODS as a brand to expand into IP derivative new retail, CITIC Press built a full-industry-chain operation system for IP derivatives by licensing popular IPs, sourcing products and self-developing in-house multi-category merchandise, alongside integrating diverse online and offline channels.
AI empowerment across the publishing process. CITIC Press’s proprietary “Kuafu AI” digital intelligence publishing platform covers the entire process of publishing, production and promotion. It has built 122 AI assistant applications for 17 publishing types, helping to increase the error detection rate of translation and review processes by 15 percentage points. The generation time for marketing copy was shortened from three to five days to ten minutes and video production efficiency increased by five to ten times. The platform was designated a “Key Project of the 2025 Publishing Convergence Development Programme” by the National Press and Publication Administration. CITIC Press also developed an AI-powered book agent product, building a traceable, cross-disciplinary and evolutionary knowledge service system.
Accelerating the IP globalisation. CITIC Press participated in important cultural and academic platforms in several Belt and Road countries. Its traditional cultural IP books, such as Wukong, Ne Zha and White Snake, garnered high recognition from overseas readers, achieving a multi-dimensional leap from copyright export to content dissemination, brand building and international cultural exchange. It successfully hosted high-end events such as the International Partner Exchange Conference and the Land-Sea Economic Forum, actively promoting China’s development path, practices and theories. These efforts enriched the connotation of mutual learning among world civilisations and effectively enhanced the international recognition and communication influence of Chinese civilisation.
CITIC Bookstore
Promoting the nationwide reading campaign. Branded as “CITIC Books”, the urban cultural space operations of CITIC Press serve as core touchpoints to foster a nationwide reading culture. It strengthened the positioning and expansion strategies for different store formats. Business complex stores were dedicated to exploring service opportunities among enterprises in business districts; airport stores functioned as key showcases for brand presence; community stores capitalised on policy opportunities promoting nationwide reading initiatives by actively pursuing collaborations with local governments and enterprises.