Operational Practices
CITIC Limited regards customers as the lifeline of the Company. We are customer-oriented in our operations, seeking to meet diversified customer needs through wide-ranging business lines. We communicate and cooperate with suppliers to set up a responsible supply chain. We firmly oppose corruption and bribery in order to maintain our sound reputation and corporate integrity.
Customer-oriented Philosophy
We provide superior products and services in accordance with our corporate vision. Based on our strengths and the synergy among our businesses, we are committed to meeting or exceeding our clients’ expectations and creating value for them.
Responding to our Customers’ Needs
We make use of our strengths as a holder of comprehensive financial service licences and operator of a wide-ranging business portfolio to respond to our clients and partners’ needs for integrated financial services.
Integrated Products and Services
We encourage our subsidiaries to capitalise on their resource strengths and industry expertise to explore crosssector, cross-business and cross-company collaboration and innovation, in order to provide customers with integrated, value-added products or solutions.
- In 2014, CITIC Bank and CITIC-Prudential Fund joined hands in creating Xinjinbao, a powerful and userfriendly cash management tool. CITIC Trust and CITIC-Prudential co-developed Future Trust, the first insurance premium trust product in China.
- Along with offering products, CITIC Heavy Industries and CITIC Real Estate introduced CITIC financial products to their clients, as part of a solution package.
- Drawing on their respective market and technical advantages, CITIC Special Steel and other manufacturing companies cooperated in upgrading technologies and business models to provide quality products and services for clients.
- CITIC Construction capitalised on its integrated resources at home and abroad to establish a joint fleet for sharing their complementary advantages and risks. It has been providing clients with high value-added integrated services in housing, infrastructure construction, industrial, and agricultural development.
Value-Added Services across the Company
We encourage the sharing of distinctive products and services in financial services, real estate, culture, tourism, food and other fields across the Company, in order to provide clients with unique value-added services. A wide diversity of offerings are co-developed by our subsidiaries to enhance the customer experience, including Fortune Salon, Library on Cloud, CITIC Bookshelf, CITIC House, Life with CITIC, Travel with CITIC and Banking at Living Room.
Protection of Intellectual Property Rights
We respect the innovative ideas and thinking that go into new products and take every possible action to protect the intellectual property rights of their originators.
Supplier Management
The selection of responsible suppliers is an important element in ensuring a sustainable supply chain. Our real estate, infrastructure and manufacturing subsidiaries have all formulated relevant policies on supplier selection and regulation.
Supply Chain Management at CITIC Real Estate
CITIC Real Estate manages its supply chain with targets for bidding and procurement on projects at different stages of a project’s construction, as well as procurement of goods and services in property management.
Sustainable Procurement
CITIC Real Estate takes a strategic procurement approach in all stages of supplier management in order to create a sustainable supply chain.
A Suppliers’ Satisfaction Survey carried out by CITIC Real Estate before the Seminar on Strategic Partnership with Suppliers 2014 showed that the overall satisfaction of 27 participating strategic suppliers on the strategic procurement work of CITIC Real Estate ranged from “satisfied” to “very satisfied”. In the future, we will strengthen our supervision of suppliers with regard to environmental protection and safe production, as well as our communication and cooperation with suppliers, with the objective of creating a sustainable supply chain.
Anti-corruption
Abiding by the law is a critical part of our corporate culture. The “CITIC Spirit” proposed by Mr Rong Yiren, the founder of CITIC Group, begins with “compliance, integrity”.
Under our Codes of Integrity and Self-discipline for Employees, all employees should acknowledge the risks of bribery, extortion, fraud and money laundering. In order to maintain the integrity of our operations, we have set up a whistleblowing mechanism so that staff and members of the public can lodge complaints via post, email and a hotline, especially complaints on the important positions and key aspects of the Group.